Neculai Gigi Catalin - Benefits of Online Marketing
Over 90% of consumers now search online before buying something. Approximately 40% of searches result in offline purchases locally.
These are important facts to realize if you're a business
owner. It doesn't matter what kind of business you have - you can benefit from
online marketing. With online marketing you can:
Control the Buzz
Whether you like it or not, people are talking about you. If
you're not online monitoring the buzz about your business, you won't be able to
know how to control it. You can control the buzz by providing a continuous
stream of positive information about your business via your website, blog,
social media and other methods.
Expand Your Market
When you engage in online marketing, as long as you can ship
it or deliver your product digitally, you can expand your market across the
country and even across borders. Your market is now international.
Get the Word Out
about Your Business
No one will know about your business if you don't tell them
about it. Since so many people first search online rather than look in the
phone book for a business, you can get the word out about your business easier
with an online presence.
Market Inexpensively
Once you have a good online infrastructure, you can start
marketing your business. All you need to get started is a Facebook page for
your business and you can now market at least to people who are on Facebook. If
you want to go further, just create an easy website with a blog and you'll soon
be known near and far.
Do Business 24/7
Online
Unlike a bricks and mortar store, your online location is
open 24/7. You can collect orders and make money while you're sleeping, at your
child's soccer game, or while you're on vacation. Being online is suddenly like
having a 24-hour store open and ready for business.
Get Started Fast
It's not hard to get started. You simply need to make a
presence on social media, create a website with a blog, and start promoting
your online presence.
Target Locally
By using the right geographical keywords and tools, you can
target your local area. Sign up on local review sites. Ensure that your
location is mentioned on social media and on websites so that when someone
searches for your business on their smartphone they will find it.
Stop Your Competitors
from Winning
If you're not marketing online, you can be sure that your
competitors are doing it. If they are and you're not, it won't be long before
you notice a huge difference in your own traffic and sales. Start marketing
online to stop your competitors from beating you with innovative marketing
techniques.
As per Neculai Gigi Catalin Every
successful online entrepreneur has made mistakes in their business at some time
or another. It's all part of the learning process. Although mistakes are going
to happen, you can avoid a number of common marketing mistakes.
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