Neculai Gigi Catalin - What Is Social Media Marketing and Its Benefits

 Are you wondering how you will promote your business across the world? Are you finding it hard to choose the best form of marketing strategy to use for your products and services to catch the attention of customers worldwide? Use of social media in marketing is on the rise today because of its fast effectiveness and one on one approach. Some top networks like Facebook, Twitter and Google+ are used for marketing, mostly because of the instant, or almost instant, response that one gets about their product or service. Today, these networks and others have become the most important tools of marketing.

 

Social media marketing involves carrying out marketing on the Internet by implementing different strategies to enable you to achieve marketing communication and branding goals. With effective communication within your business and good reputation of your brands, you are assured of gaining competitive advantage in the market.

 

Social media marketing involves content sharing, images, and videos for marketing. Businesses increase their 'word of mouth' advertising through media sites like Facebook, Twitter, Google+ and others, which is a powerful method of promoting products and services.

 

Through social networking, businesses establish relationships with their customers and build trust online. Today, more people have trust in social media sites as compared to traditional websites that sell products or services directly.

 

Benefits of social media marketing

 

Small businesses looking forward to reach many customers should turn to social media marketing since it will enable them reach out for more customers both locally and internationally. Most customers interact with different brands through social media, so as a businessperson you need to create your website with a strong media presence in the social world. This will help you to tap the interest of the potential customers. If media marketing is implemented effectively, your businesses are likely to receive remarkable success that will enable it grow to another level of performance. The benefits include:

 

• Gain of traffic from niche conversations - social media marketing will allow your website to get volumes of traffic from niche conversations obtained through social networking websites, discussions, groups, and blog comments.

 

• Increased brand awareness - brand awareness is established among your client base as many people visit your website viewing your business name, logo and links to your site.

 

• Increased Search Engine Optimization - The increasing number of high quality links to your website and blogs increases your SEO.

 

• Established trust - Through natural connections and relations that develop in online communities, people end up gaining trust in your business.

 

• Increased visibility - Many people will be attracted to your website as they try to search for keywords related to your industry. Active involvement in social world will help you maintain the reputation of your business. This is mainly through proper communication with your clients and of course responding to their complaints.

 

Lastly, making a good impression for your business requires that you give the campaign a face. You need to be there, to answer questions, to monitor conversations and to post comments and stuff that will catch the attention. Businesses create a unit within the marketing department, for social marketing only.