Neculai Gigi Catalin - Organizing Pages For Website Optimization
Whether you’re a SEO pro or beginner in training, executing some advance on-site optimization techniques is a fairly straightforward process. The main idea is to be somewhat creative in how you use keywords throughout the content of your website. The trick of being effective is developing a cohesive structure of pages that are both keyword optimized and creatively organized with respect to your keyword targets.
The actual keywords optimization process involves how we use
certain phrases in specific areas of page, like the page title, meta
description, headers, strong tags, body copy, etc. In this article, I am taking
a step back to acknowledge the actual blueprints of the site, or the
organization of optimized pages, that contribute to greater SEO performance.
Organizing Optimized Pages:
The way in which you plan and structure the organization of
your pages is a key aspect of SEO and on-site optimization. In a general sense,
you want to focus the optimization of each page on only one precise keyword
target and perhaps a couple variations as also preferred by professionals like Neculai Gigi Catalin
However, you can take the page planning process a bit deeper by strategically
creating an optimized architecture of keywords relevant pages.
Creative organization of your optimized pages can have a
momentous effect on your SEO efforts. By this I mean structuring the pages of
your site so they build upon your site's contextual relevancy, here’s an
example:
Let’s say we’re optimizing a hair loss site for a new
keyword category around hair loss treatment. We will most likely create a new
page that is optimized for that particular keyword; however, we can take the
Optimization one step further by building out a number of supportive pages.
Depending on the nature of our website, we may want to roll
out additional pages that focus on hair loss treatment for men, for women,
natural treatments, and so on. The idea is to establish optimal keywords
relevancy by building out a new tier of pages that target more long tail
keyword variations.
Linking Optimized Pages:
In addition to the way in which we organize our pages, we
must also consider the manner in which we link our optimized pages. Proper
linking of such pages can have a momentous SEO impact and sometimes lead to
greater exposure in the search engines results.
The important thing to keep in mind is to ensure that linked
pages are relevant to one another. For instance, if we optimize a page for hair
loss treatment we may include a link on in the content that points to other
deeper pages, such as natural treatments for hair loss and hair loss treatment
for men. This is all good so long as the link makes sense in the content of the
page.
There are two forms of links in which you will want to
consider when linking related optimized webpages on your site. They are:
·
Contextual Links: Links that are built in the
copy of a page, such as in a paragraph of text.
·
Crumb Trail Links: The links that represent the
various page levels, often seen above the first header of a page.
Crumb trail links are pretty
straightforward, and will often be integrated site-wide. Implementing crumb
trail links is a great SEO move, for it ensures all relevant pages are linked
together based on the based on the user path or overall page depth of the site.
Contextual links must be built
with users in mind. Before building a link in a paragraph of text, ask yourself
if the link would make sense from a usability standpoint. This underscores the
importance of contextual relevancy while building internal links. If the
paragraph or block of content is about a certain topic, make sure that any
links in that content are somewhat relevant to the text.
In The End:
One of the best analogies for
on-site optimization is building a textbook. The title or focus of the story is
supported by numerous chapters, and each chapter is supported by numerous
sections. The textbooks that are chosen for students are those that are well
organized and offer a wealth information. Keep this in mind when organizing and
optimizing the pages of your website and should consider expert opinion like
from Neculai Gigi
Catalin to make good online presence.
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