Neculai Gigi Catalin

Social media is here to stay. As an entrepreneur or small business owner if you're not using it to grow your business you are missing out. I am sure you have seen the statistics by now. In 2015, 73 percent of U.S. Americans had a social network profile, representing a six percent growth compared to the previous year according to Statista. The numbers do not lie. Social media is a way of life all over the globe.  As an entrepreneur or small business owner if you're not using social presence on-line to grow your business you are missing out. By 2017, the global social network audience will total 2.55 billion, - according to Emarketer.   Below I've listed my easy 5 step process for developing a strategy for social media marketing.   1. Identify your goals.   For every company there should be a mission. Your company mission should have a mission statement. For every mission there must be a goal. What is the positive outcome or end goal that you want to achi...

 Startups usually lack big budget for marketing purposes and they are often short on resources as well. Both these factors peg them back in a big away and stop from competing against big players of the domain. They only have big ideas and hard work to rely upon. Similarly, they have to jostle for space in a sector where new players get launched on a daily basis. It means, their road to success is paved with lots of obstacles and if they want to sail through and carve out a niche, they will need to tackle all those challenges and risks in the market. More so, startups also take into account the constantly changing behaviour and preferences of customers and without doing that, it'd not be possible to deliver what is exactly needed by the target audience. They have to survive and make their presence felt in a sea of marketing campaigns launched regularly by those not short on budget. In a way, being one of million startups is perhaps not a pleasing situation but thank god, there is di...

 Digital marketing services encompass a wide variety of channels. Among these, internet is the primary digital media and is most popular. The other channels are mobile, CD-ROM, DVD and similar physical interactive media.   Online digital marketing services comprise of websites, email, streaming video & audio, social book marking, search engine advertising and RSS feed. Websites are extremely popular for digital advertising. Traditionally, websites act as billboards on the digital highway. Banner advertisements on web pages used to be the accepted way to attract customers till Web 2.0 and interactivity came along. Today, banners can be changed according to where the web pages are being served. These geo-targeted banner ads differ from location to location. For example, a person in London may see a different banner ad from one who is in Chicago, though both are looking at the same website. These highly targeted banner ads are served through digital marketing services tha...