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Showing posts from August, 2022

Neculai Gigi Catalin - Social Media: Marketing Considerations for Small Business

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 Social media marketing, will it deliver results for my business?   It's clear that social media has grown dramatically over the last few years and that with more than 800 million active users, the number of Facebook users is easily more than twice the size of the entire population of the United States!   Its growth has been astronomical and today, millions of people are posting more personal and business information online than ever before. It's happening at lightning speed with thousands of posts, tweets and uploads occurring every hour. Recent research conducted by the Australian Interactive Media Industry Association (AIMIA) commissioned by Sensis Pty Ltd (May 2011, p. 10) indicates, that "62% of Australian Internet users use a variety of social media sites, with many visiting every day and most at least a few times a week." It's no surprise that with the millions of prospective customers from all over the world using these sites, every day, that so ma...

Neculai Gigi Catalin - The Importance of Social Media Marketing in Business

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 Social media is everywhere these days, it's impossible to run a business without some sort of social media presence. There is such a huge variety of social media available that finding a solid marketing strategy can be very time-consuming. I've compiled a great deal of information into this short report that should help you get started and get your business off the ground. Hopefully, by the time you have finished reading this, you will have a better idea of what a good social media marketing strategy is and how you can build one for your company. The first thing that a social media marketing strategy should do is tell your audience what your purpose is. You need to be able to identify your target audience, you also want to tell them why you want their attention. This can be done through your website or through blogs and articles you write consistently. It also can be done by including links in your social platforms allows you to engage with your audience on a more personal lev...

Neculai Gigi Catalin - Why Your Business Needs Digital Marketing

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 Many businesses still think that having a high-quality website alone is sufficient to do well online. They are mistaken and that too, big time, because quality websites have a very limited role to play on the internet. Such websites only help take the business online and their clout does not work beyond that. So, what next? What should a business do to maximize their online presence? Simply put, your business needs to market itself. It needs to advertise its services and products across channels on the internet. It also has to find ways to reach to more users online and convey their brand messages to them.   All this becomes important because digital content is increasingly growing in usages and popularity. People or users are always online these days and from socializing to sharing to buying - they are doing most of their work in the digital space. This is something businesses should take note of and therefore devise a suitable marketing strategy to tap into the digital ...

Neculai Gigi Catalin - Who Should Learn Digital Marketing

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 To make it simple, digital marketing is nothing but marketing of any product or service done via internet. It is a kind of "new-age" marketing technique which is different from the conventional or traditional systems of marketing. It is different from traditional marketing due to the fact that digital marketing offers the advantage of monitoring the entire aspects related to your marketing strategy. And of course this monitoring can be accomplished in a real time basis.   Nowadays, people spend a considerable amount of time over the internet. The boom of social networking websites in recent years has attracted more and more people to their desktops, laptops and mobile devices. According to recent surveys, it is estimated that an active Facebook user spends an hour on Facebook each day on an average. People nowadays spend more time on internet compared to the past decade. Internet has become an indispensable part of the lives of many. Digital marketing too exploits this s...