Neculai Gigi Catalin

 Undoubtedly, the new and smart strategies for the businesses are the need of the hour. The market is now full with small and large scales business, thus the biggest challenge that both the consumers and producers both have to face is the presence of different brands selling the same product. For example, if you go to a store for buying dark chocolate, you can easily find 6-7 brands selling the dark chocolate even at the same price. This is the level of competition, which producers are facing these days. Therefore, to make your product recognized by everyone it is important to standout your business presence in the online world with smart digital marketing tactics. What is Digital Marketing?   Digital Marketing is a broad term that includes advertising, promoting, and strengthening the online presence of businesses through digital platforms. Some of the digital tactics that fall under the umbrella of 'Digital Marketing' are digital advertising, email marketing, content marketi...

 Are you a small to medium sized company, trying to increase local visitors to visit your website and increase your annual turnover? You need to start marketing your business and website correctly on the internet, you could be missing out on potential visitors that would give you the extra income you require. If other business competitors in your local area are being found on the search engines, they are potentially stealing your business.   Before I explain about the different ways you can gain extra traffic to your website, I want to explain a couple of regularly mentioned terms. You need to understand these terms, so you can separate the different aspects of marketing your business and website on the internet. Search Engine Marketing or (SEM) / Search Engine Optimisation or (SEO) Search Engine Marketing (SEM) is not the same as Search Engine Optimisation (SEO), people often confuse these two terms with each other, they are totally separate. Before I explain about the b...